LinkedIn Statistics

​Percentage of users that use Linkedin Daily: 40%

​Total Number of Linkedin Users from US: 

133 million

​Total Number of Linkedin Users from AU: 

10 million

91% of marketing executives list LinkedIn as the top place to find quality content.

92% of B2B marketers include LinkedIn in their digital marketing mix.

LinkedIn Corporation

  • Founded December 28, 2002

  • Launched May 5, 2003

  • HQ located in Sunnyvale, California, U.S with offices in 30 other cities internationally.

  • Microsoft acquired LinkedIn for $26.2 Billion in Dec 2016

  • Available in 20 Languages 

  • Users are split 56% Male - 44% Female

 

Usage:

 

  • Total Number of Monthly Active Linkedin Users:250 million

  • Total Number of Linkedin Users from US: 133 million

  • Percentage of users that use Linkedin Daily: 40%

Growth: 
A quick look at LinkedIn’s journey to 750 + million members:

  • 2003 (0 members): Launch

  • 2005 (1.6M members): Introduction of Jobs & Subscriptions

  • 2006 (4.2M members): Launch of public profiles for members

  • 2009 (33M members): Jeff Weiner joins LinkedIn as president

  • 2011 (140M members): LinkedIn goes public

  • 2013 (250M members): 10th anniversary of LinkedIn

  • 2015 (330M members): $1.5B acquisition of Lynda.com. Launch of Pulse

  • 2016 (400M members): Microsoft acquires LinkedIn for $26.2B

  • 2017 (500M members): 100,000 new articles published weekly

  • 2018 (575M members):

  • 2019 (600M members):

  • 2020 (675M members): 

  • 2021 (780M members):

Breakdown of Users by Country: 

  • 575 Million members as of 10/8/2018

  • 546 Million members as of 24/3/ 2018

  • Geographical Reach 200 Countries

  • 70% of LinkedIn Users reside outside the USA

  • US Users = 146 Million +

  • Australia Users = 8 Million +

  • Asia Users = 109 Million +

  • Brazil Users = 25 Million +

  • Canada Users = 12 Million +

  • China Users = 36 Million +

  • Europe Users = 104 Million +

  • France Users = 11 Million +

  • India Users = 47 Million +

  • Middle East Users = 18 Million +

  • UK Users = 20 Million +

 

Profile: 

 

  • Profiles with a 'head shot' or face picture receive 14 X more profile views.  

  • Profiles that list their skills receive 13 X more profile views

  • 930 Connections is the average for CEO's.

  • The average LinkedIn user has 400 connections. 

  • 90% of LinkedIn users make household decisions: 

  • 41% of millionaires use LinkedIn:

  • 80% LinkedIn members consider professional networking important to their career success: 

 

Business Pages:

  • Total number of LinkedIn business pages: 18 million +

  • 81% of B2B marketers use LinkedIn in new product launches:

 

Business Development & Growth:

  • Percentage of Top 50 US Law Firms that have a LinkedIn page: 100% 

  • Percentage of LinkedIn users that find it moderately-extremely useful in growing their network and developing their business: 89.7%

  • Percentage of B2B marketers that use LinkedIn: 88%

  • Percentage of LinkedIn users that consider posting and/or participating in Group discussions as helpful: 42%

Job Search:

  • 94% of recruiters that use LinkedIn to vet candidates:

  • 48% of recruiters that only use LinkedIn for social outreach:

Content & Engagement:

  • Best Day and Time to post on LinkedIn for engagement: Tues, 10-11am ET 

  • Best time to post on LinkedIn for shares: 10am & 2pm ET 

  • Best time to post on LinkedIn for shares: 1pm & 2pm ET 

  • Amount of posts it takes to reach 60% of your LinkedIn audience: 20 posts per month:

  • Average increase in engagement when a LinkedIn page post contains a link: 45% 

  • Average increase in comments when a LinkedIn page post contains a question: 50% 

  • Average increase in comments when a LinkedIn page post contains an image: 98% 

  • Percentage of B2B marketers in North America that use LinkedIn to distribute content: 94% 

  • Percentage of the top companies on LinkedIn that have employees actively sharing content: 99% 

  • Percentage of the top companies on LinkedIn that heave employees publishing long-form posts: 97%

Source: 

Wikipedia:

DMR (Digital Marketing Ramblings),

Buffer Social.