LinkedIn Statistics

Percentage of users that use Linkedin Daily: 40%
Total Number of Linkedin Users from US:
133 million
Total Number of Linkedin Users from AU:
10 million
91% of marketing executives list LinkedIn as the top place to find quality content.
92% of B2B marketers include LinkedIn in their digital marketing mix.

LinkedIn Corporation
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Founded December 28, 2002
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Launched May 5, 2003
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HQ located in Sunnyvale, California, U.S with offices in 30 other cities internationally.
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Microsoft acquired LinkedIn for $26.2 Billion in Dec 2016
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Available in 20 Languages
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Users are split 56% Male - 44% Female
Usage:
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Total Number of Monthly Active Linkedin Users:250 million
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Total Number of Linkedin Users from US: 133 million
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Percentage of users that use Linkedin Daily: 40%
Growth:
A quick look at LinkedIn’s journey to 750 + million members:
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2003 (0 members): Launch
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2005 (1.6M members): Introduction of Jobs & Subscriptions
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2006 (4.2M members): Launch of public profiles for members
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2009 (33M members): Jeff Weiner joins LinkedIn as president
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2011 (140M members): LinkedIn goes public
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2013 (250M members): 10th anniversary of LinkedIn
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2015 (330M members): $1.5B acquisition of Lynda.com. Launch of Pulse
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2016 (400M members): Microsoft acquires LinkedIn for $26.2B
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2017 (500M members): 100,000 new articles published weekly
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2018 (575M members):
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2019 (600M members):
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2020 (675M members):
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2021 (780M members):
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2022 (800M members):
Breakdown of Users by Country:
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575 Million members as of 10/8/2018
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546 Million members as of 24/3/ 2018
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Geographical Reach 200 Countries
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70% of LinkedIn Users reside outside the USA
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US Users = 146 Million +
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Australia Users = 8 Million +
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Asia Users = 109 Million +
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Brazil Users = 25 Million +
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Canada Users = 12 Million +
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China Users = 36 Million +
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Europe Users = 104 Million +
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France Users = 11 Million +
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India Users = 47 Million +
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Middle East Users = 18 Million +
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UK Users = 20 Million +
Profile:
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Profiles with a 'head shot' or face picture receive 14 X more profile views.
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Profiles that list their skills receive 13 X more profile views
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930 Connections is the average for CEO's.
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The average LinkedIn user has 400 connections.
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90% of LinkedIn users make household decisions:
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41% of millionaires use LinkedIn:
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80% LinkedIn members consider professional networking important to their career success:
Business Pages:
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Total number of LinkedIn business pages: 18 million +
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81% of B2B marketers use LinkedIn in new product launches:
Business Development & Growth:
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Percentage of Top 50 US Law Firms that have a LinkedIn page: 100%
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Percentage of LinkedIn users that find it moderately-extremely useful in growing their network and developing their business: 89.7%
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Percentage of B2B marketers that use LinkedIn: 88%
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Percentage of LinkedIn users that consider posting and/or participating in Group discussions as helpful: 42%
Job Search:
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94% of recruiters that use LinkedIn to vet candidates:
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48% of recruiters that only use LinkedIn for social outreach:
Content & Engagement:
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Best Day and Time to post on LinkedIn for engagement: Tues, 10-11am ET
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Best time to post on LinkedIn for shares: 10am & 2pm ET
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Best time to post on LinkedIn for shares: 1pm & 2pm ET
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Amount of posts it takes to reach 60% of your LinkedIn audience: 20 posts per month:
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Average increase in engagement when a LinkedIn page post contains a link: 45%
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Average increase in comments when a LinkedIn page post contains a question: 50%
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Average increase in comments when a LinkedIn page post contains an image: 98%
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Percentage of B2B marketers in North America that use LinkedIn to distribute content: 94%
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Percentage of the top companies on LinkedIn that have employees actively sharing content: 99%
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Percentage of the top companies on LinkedIn that heave employees publishing long-form posts: 97%
Source:
Wikipedia:
DMR (Digital Marketing Ramblings),
Buffer Social.