LinkedIn Statistics

LinkedIn Corporation

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• Founded December 28, 2002

• Launched May 5, 2003

• HQ located in Sunnyvale, California, U.S with offices in 30 other cities internationally.

• Microsoft acquired LinkedIn for $26.2 Billion in Dec 2016

• Available in 20 Languages 

• Users are split 56% Male - 44% Female

 

Usage:

 

• Total Number of Monthly Active LinkedIn Users:310 million

• Total Number of LinkedIn Users from US: 194 million

• Percentage of users that use LinkedIn Daily: 16% +

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Growth: 

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A quick look at LinkedIn’s journey to 1.25 Billion + members:

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• 2003 (0 members): Launch

• 2005 (1.6M members): Introduction of Jobs & Subscriptions

• 2006 (4.2M members): Launch of public profiles for members

• 2009 (33M members): Jeff Weiner joins LinkedIn as president

• 2011 (140M members): LinkedIn goes public

• 2013 (250M members): 10th anniversary of LinkedIn

• 2015 (330M members): $1.5B acquisition of Lynda.com. Launch of Pulse

• 2016 (400M members): Microsoft acquires LinkedIn for $26.2B

• 2017 (500M members): 100,000 new articles published weekly

• 2018 (575M members):

• 2019 (610M members): 

• 2020 (675M members):

• 2021 (800M members):

• 2022 (825M members):

• 2023 (1 Billion+ members):

• 2024 (1.1 Billion+ members):

• 2025 (1.2 Billion+ members)

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Breakdown of Users by Country: 

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• 875 Million members as of 1/2/2021

• 825 Million members as of 1/2/2021

• 800 Million members as of 1/2/2021

• 675 Million members as of 10/2/2020

• 610 Million members as of 5/2/2019

• 575 Million members as of 10/8/2018

• 546 Million members as of 24/3/2018

• Geographical Reach 200+ Countries

• 70% of LinkedIn Users reside outside the USA

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• US = 243 Million +

• Australia = 16 Million +

• Asia = 109 Million +

• Brazil = 89 Million +

• Canada = 27 Million +

• China = 60 Million +

• Europe = 242 Million +

• France = 35 Million +

• India = 161 Million +

• Middle East = 23 Million +

• UK = 44 Million +

 

Profile: 

 

• Profiles with a 'head shot' or face picture receive 14 X more profile views.  

• Profiles that list their skills receive 13 X more profile views

• 930 Connections is the average for CEO's.

• The average LinkedIn user has 400 connections. 

• 90% of LinkedIn users make household decisions: 

• 41% of millionaires use LinkedIn:

• 80% LinkedIn members consider professional networking important to their career success: 

 

Business Pages:

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• Total number of LinkedIn company pages: 58 million +

• 81% of B2B marketers use LinkedIn in new product launches:

 

Business Development & Growth:

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• Percentage of Top 50 US Law Firms that have a LinkedIn page: 100% 

• Percentage of LinkedIn users that find it moderately-extremely useful in growing their network and developing their business: 89.7%

• Percentage of B2B marketers that use LinkedIn: 88%

• Percentage of LinkedIn users that consider posting and/or participating in Group discussions as helpful: 42%

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Job Search:

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• 94% of recruiters that use LinkedIn to vet candidates:

• 48% of recruiters that only use LinkedIn for social outreach:

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Content & Engagement:

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• Best Day and Time to post on LinkedIn for engagement: Tues, 10-11am ET 

• Best time to post on LinkedIn for shares: 10am & 2pm ET 

• Best time to post on LinkedIn for shares: 1pm & 2pm ET 

• Amount of posts it takes to reach 60% of your LinkedIn audience: 20 posts per month:

• Average increase in engagement when a LinkedIn page post contains a link: 45% 

• Average increase in comments when a LinkedIn page post contains a question: 50% 

• Average increase in comments when a LinkedIn page post contains an image: 98% 

• Percentage of B2B marketers in North America that use LinkedIn to distribute content: 94% 

• Percentage of the top companies on LinkedIn that have employees actively sharing content: 99% 

• Percentage of the top companies on LinkedIn that heave employees publishing long-form posts: 97%

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Source: 

Wikipedia:

DMR (Digital Marketing Ramblings),

Buffer Social.