LinkedIn for Business Content Masterclass

Unlock the full potential of LinkedIn with this 2-day masterclass designed specifically for business owners, coaches, consultants, and sales professionals ready to elevate their brand, content, and results on the world’s #1 B2B platform.

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Led by LinkedIn for Business specialist Derick Mildred, this intensive program is packed with actionable strategies, tools, and templates to help you create magnetic content that attracts your ideal audience, builds trust, positions both you and your business as a respected authority within your industry and generates leads.

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✅ What You’ll Learn:

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• How to craft high-performing posts that drive engagement and inbound enquiries
  → Write posts that spark interest and attract ideal clients.

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• The 5 content types every business should be posting, and when to use them
  → Know what to post and when to drive results consistently.

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• How to build a content calendar tailored to your goals
  → Stay organised and aligned with content that delivers.

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• Techniques to grow your visibility, reach, and credibility
  → Become the go-to expert your audience can’t ignore.

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• How to turn views and likes into conversations and sales
  → Convert engagement into real business opportunities.

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🔍 Day 1: Strategy + Foundation

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• Clarify your message, audience, and positioning.

• Develop your content themes and pillars.

• Optimize your profile to convert profile views into action.

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✍️ Day 2: Content Creation + Conversion

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• Discover how to write scroll-stopping content that grabs attention and drives action.

• Use storytelling techniques to build trust, authority, and emotional connection.

• Learn how to turn comments, likes, and engagement into real conversations and leads.

• Unlock the power of ChatGPT & AI to brainstorm, draft, and refine high-quality posts.

• Access proven templates and content frameworks to simplify content creation and save time.

• Build your content calendar with confidence, clarity, and consistency.

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​💼 Benefits to You:

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• Attract More Clients: Get seen by the right people and start more conversations with ideal prospects.

• Save Time: Learn efficient content systems so you’re not guessing what to post next.

• Build Trust & Authority: Show up consistently with value-driven content that positions you as the expert.

• Generate Inbound Leads: Let your content do the heavy lifting and bring opportunities to you.