New coaches often hear the same advice: post every day, grow a following, and turn strangers into clients through social media. It sounds logical, but it is not the only path. The question of whether you need social media to start a coaching business comes up again and again, and the honest answer is no. You do not need social media to get clients. What you need is visibility. You need to build trust, and you need to have conversations. Social media can help with all three,